What Peach is

Peach checks whether AI answers name your brand when buyers ask about your category, and helps you write the content that is missing.

Updated 2026-10-06

In short. You give Peach your website. It writes eight questions a buyer in your category would ask, puts each one to ChatGPT, Gemini and Google Search, and shows you which answers named you and which named someone else. Then it helps you write the article that answers a question you were left out of.

What Peach does

Reads your site. Peach reads your homepage and your robots.txt to work out what you sell, who buys it and where you sell it.
Writes buyer questions. It writes eight questions a buyer would type when looking for what you sell. None of them contains your brand name.
Asks the engines. Each question goes to ChatGPT and Gemini, and to Google Search. Engines explains exactly what each one runs.
Scores the answers. Peach checks each answer for your name and for your competitors' names. How the score works covers the arithmetic.
Shows you the answers. You see the text each engine returned, not only a number.
Helps you close the gap. The Content Engine turns a missed question into a topic, an outline and an article you can edit and publish.

Who it is for

Peach is built for people responsible for how a brand gets found: content and SEO leads, growth marketers, founders doing their own marketing, and agencies doing it for clients.

It suits you best if buyers research your category by asking an assistant "what is the best tool for…" and you want to know whether your name comes up.

What Peach is not

It is not a census. Peach takes one answer per question per engine. Assistants give different answers to different people. Read Limitations and accuracy before quoting a number to anyone.
It does not read Google's AI Overview. The Google check reads the answer box and the top results of an ordinary Google search.
It does not see inside the ChatGPT or Gemini apps. Both are asked through their APIs, with no web search.
It is not a rank tracker. Peach reports whether you were named, not a position in a list.

Coming soon. Scheduled re-runs, alerts when your mention rate drops, and Perplexity as a fourth engine. None of these exist today.

Where to go next

Your first free check walks through running Peach on your site.
Reading your report explains each tab.

All docs pages

Getting started

What Peach is: Peach checks whether AI answers name your brand when buyers ask about your category, and helps you write the content that is missing.

Your first free check: Run Peach on your website. It needs a free account and no credit card, and takes about a minute.

Reading your report: What each tab of a Peach report shows, and how to read a verdict without over-reading it.

AI Visibility

How the score works: What Peach samples, how a mention is detected, and exactly how the mention rate is calculated.

Engines and what each one runs: Exactly what Peach asks ChatGPT, Gemini and Google, and how that differs from what you see in their apps.

Missed questions: A missed question is a buyer question that got an answer from at least one engine, where no engine named you.

Competitors and how they're chosen: How Peach decides who you compete with, how to correct the list, and what the citation rate beside each name means.

Citations: What the Citations tab counts, and why a citation in Peach is a domain written in an answer, not a source link.

Prompts: The buyer questions Peach asks, how they are written, and how to add your own.

Query Fan-Out: An estimated set of related questions behind each prompt. It is generated, not observed, and Peach labels it that way.

Site Audit and AI crawlers: Whether the crawlers behind ChatGPT, Gemini, Claude and Perplexity are allowed to read your site, and what your homepage tells them.

Market and geography: Which country your report is measured in, how Peach decides, and how to set it yourself in Brand Hub.

Content Engine

Content Engine overview: The workspace where a missed question becomes a topic, an outline and an article. What the Summary tab shows and how sources work.

What to write: How Peach turns your missed questions into ranked article suggestions, and what High, Medium, Low, Open and stale mean.

New article: Start an article from a blank title. Which formats are available, which are coming soon, and what top of funnel and mid funnel change.

The outline, the article and quality checks: Edit the outline before anything is written, then review the article against checks that run on every save.

Publishing

Publishing connectors: Where a finished article can go, and the real state of each connector today.

What "Publish again" does: No connector updates a post that is already published. What publishing a second time does on each destination, before you click.

Brand Hub

Brand Hub: Where you tell Peach what you sell, who you compete with, how you sound and where you compete. Everything else reads from it.

Account

Plans, quotas and billing: What a free account includes, the two paid plans, how the article quota is counted and how billing works.

Reference

Glossary: Plain definitions of the terms Peach uses, including the difference between a mention and a citation.

Limitations and accuracy: What a Peach report can and cannot tell you. A sample is not a census, and an API answer is not the app.

FAQ: Short answers to the questions people ask most about Peach checks, scores, articles and billing.

Changelog: What has shipped in Peach, newest first, with the date each change was made.