Market and geography
Which country your report is measured in, how Peach decides, and how to set it yourself in Brand Hub.
Updated
In short. Peach measures each report in one market: a single country, or "global" when no one country stands out. Global is the default. If Peach picked wrongly, set it yourself in Brand Hub under Where you compete. Your choice always wins.
Why the market matters
The market shapes three things at once:
- The questions. A company selling in India gets questions that mention India.
- The competitors. The search for rivals looks where your buyers shortlist.
- The Google check. The search is run from that country.
A wrong country bends all three together, and the report then measures a market you are not in. That is why Peach only names a country when it has evidence.
How Peach decides
Peach reads your homepage, and where needed your contact and about pages. It uses no model for this. It looks for two kinds of signal.
| Kind | Examples |
|---|---|
| Selling signals | A country domain such as .in or .co.uk, prices in one local currency, a page language tied to one country |
| Origin signals | An address, a phone number, the country your about page keeps naming |
Where a company is based and where it sells are different facts. A software company with an office in Bangalore and prices in dollars sells globally.
The rule, in order:
- Global, whatever else is found, if you show prices in two or more currencies, show dollar prices from a base outside the United States, publish three or more language versions, or list phone numbers in two or more countries.
- Global, if the signals point at two different countries.
- One country, if there is a selling signal for it. A country domain or local-currency pricing is enough by itself. For businesses that are not software, two origin signals that agree are also enough.
- Global, with low confidence, for anything less. An address alone never places a software company.
Setting the market yourself
- Open Brand Hub from the sidebar.
- Stay on the first step, Business.
- Find Where you compete.
- Choose a country, or Global, no single market.
- Save.
The next check you run is measured in that market. Reports you already have keep the market they were run in.
Brand Hub also shows what Peach detected and the evidence for it, so you can see why it chose what it did.
When Peach gets it wrong
The rule is built to miss toward global. Sites it places as global that arguably sell in one country include:
- a company whose contact page lists offices in two countries
- a company showing prices in two currencies
- a company with only an address to go on
- a site whose text cannot be read without JavaScript
In each case the fix is to set Where you compete. Peach will not guess a country on thin evidence.
What "global" means for the Google check
A global report runs its Google searches from the United States. The report says which country was used.