What "Publish again" does

No connector updates a post that is already published. What publishing a second time does on each destination, before you click.

Updated 2026-10-06

In short. Publish again sends the article a second time. It never replaces a live post in place. On WordPress it creates a duplicate. On the Peach-hosted blog it moves the article to a new address and the old address stops working. The confirmation tells you the effect before anything is sent.

Why the button does not say "Update"

After an article has been published once, its button reads Publish again, not "Update" or "Re-publish". Those words would promise that your live post gets replaced where it is. No connector does that.

What happens on each destination

Destination	A second publish
Peach-hosted blog	The article gets a new address. The old address stops working, so links to it break.
WordPress.org	Creates a second post. The first post stays as it was.

The confirmation shown before a second publish states the effect for the destination you chose.

If you edited an article after publishing it

On the Peach-hosted blog

You do not need to publish again. The hosted page is served from the article as it is saved in Peach, so saved edits show on the live page at the same address.

Publishing again would only change the address and break the old one. Avoid it unless you want a new address.

On WordPress

Your edits are saved in Peach. They are not on your WordPress site. You have three choices.

Edit the post in WordPress. Open the post there and paste in your changes. This keeps one post and one address.

Publish again, then delete the first post in WordPress. Links to the first post's address will break unless you redirect them.

Leave it. If the change was small, the live post may be fine as it is.

Coming soon. Updating a published WordPress post in place. No connector does this today.

Before you publish the first time

Check the article's quality result and read it through.
Check the title. On the Peach-hosted blog the address is built from it.
Check the call to action link works.
Then publish.

All docs pages

Getting started

What Peach is: Peach checks whether AI answers name your brand when buyers ask about your category, and helps you write the content that is missing.

Your first free check: Run Peach on your website. It needs a free account and no credit card, and takes about a minute.

Reading your report: What each tab of a Peach report shows, and how to read a verdict without over-reading it.

AI Visibility

How the score works: What Peach samples, how a mention is detected, and exactly how the mention rate is calculated.

Engines and what each one runs: Exactly what Peach asks ChatGPT, Gemini and Google, and how that differs from what you see in their apps.

Missed questions: A missed question is a buyer question that got an answer from at least one engine, where no engine named you.

Competitors and how they're chosen: How Peach decides who you compete with, how to correct the list, and what the citation rate beside each name means.

Citations: What the Citations tab counts, and why a citation in Peach is a domain written in an answer, not a source link.

Prompts: The buyer questions Peach asks, how they are written, and how to add your own.

Query Fan-Out: An estimated set of related questions behind each prompt. It is generated, not observed, and Peach labels it that way.

Site Audit and AI crawlers: Whether the crawlers behind ChatGPT, Gemini, Claude and Perplexity are allowed to read your site, and what your homepage tells them.

Market and geography: Which country your report is measured in, how Peach decides, and how to set it yourself in Brand Hub.

Content Engine

Content Engine overview: The workspace where a missed question becomes a topic, an outline and an article. What the Summary tab shows and how sources work.

What to write: How Peach turns your missed questions into ranked article suggestions, and what High, Medium, Low, Open and stale mean.

New article: Start an article from a blank title. Which formats are available, which are coming soon, and what top of funnel and mid funnel change.

The outline, the article and quality checks: Edit the outline before anything is written, then review the article against checks that run on every save.

Publishing

Publishing connectors: Where a finished article can go, and the real state of each connector today.

What "Publish again" does: No connector updates a post that is already published. What publishing a second time does on each destination, before you click.

Brand Hub

Brand Hub: Where you tell Peach what you sell, who you compete with, how you sound and where you compete. Everything else reads from it.

Account

Plans, quotas and billing: What a free account includes, the two paid plans, how the article quota is counted and how billing works.

Reference

Glossary: Plain definitions of the terms Peach uses, including the difference between a mention and a citation.

Limitations and accuracy: What a Peach report can and cannot tell you. A sample is not a census, and an API answer is not the app.

FAQ: Short answers to the questions people ask most about Peach checks, scores, articles and billing.

Changelog: What has shipped in Peach, newest first, with the date each change was made.