Brand Hub
Where you tell Peach what you sell, who you compete with, how you sound and where you compete. Everything else reads from it.
Updated
In short. Brand Hub holds what Peach knows about one website: the business, its competitors, its voice and call to action, and its market. Checks, suggestions and articles all read from it. If a report looks wrong, the fix is usually here.
Brand Hub is kept per website. Each website you check has its own.
The four steps
| Step | What you set |
|---|---|
| 1. Business | Name, description, value proposition, point of view, what you sell and where you compete |
| 2. Competitors | The companies you are compared against |
| 3. Content | Country, language, tone, internal links and the call to action |
| 4. Authority | Links that show your expertise |
You can save at any step and come back.
Business
Business name, description, value proposition, key messaging. What you are and why someone would choose you. Articles draw on these.
Point of view. What you believe about your market, including what you reject. Articles argue this position instead of staying neutral.
Complete with AI fills these fields from your website. It makes one web search. Read what it wrote: these are your words about your own company, and Peach flags jargon without rewriting it.
What you sell
Under the description is the classification Peach uses to write questions and find competitors:
- What it is and How it's sold: software, a service, a marketplace, a physical product or media
- Who buys it
- Your size
- Sounds similar but isn't a competitor: the neighbouring category you do not want to be compared with
- Where you compete: one country, or global
If a report asks the wrong questions or compares you with the wrong industry, correct these and run a new check. A classification you set yourself is kept and is never overwritten by a later check. See Market and geography for the last field.
Brand documents
You can upload Word documents (.docx), such as a voice guide or a customer profile. Their text is used when articles are written.
Competitors
The list of companies Peach scores you against. Each one shows its measured citation rate from your latest check, so the list is evidence and not only names you typed.
- Add a competitor by company name or by domain.
- Remove one that does not belong.
- Re-detect competitors runs detection again from your classification.
Changes here are saved to your account. See Competitors for how the list is built.
Content
Country, language and tone shape how articles are written.
Internal links. Give Peach your sitemap address and it finds your pages, so articles can link to real pages on your site.
Call to action. The heading, supporting line, button text and button link used at the end of an article. If you set no link, Peach falls back to your website address, so an article never ships with an empty placeholder.
Authority
Links to things that show your expertise, such as research, reviews and published insight. Articles can cite them.
How Brand Hub reaches an article
Your settings are copied onto each topic when it is generated. Changing Brand Hub later does not rewrite topics, outlines or articles that already exist. It applies to what you generate next.
Coming soon. Image style and brand colour for generated images. Articles do not include generated images today.